Tag: social cues and healthy choices

Celebrity Health Advice

by Volume 14, Number 5 Whether we like it or not, endorsement of a health-related product or process by a celebrity affects consumer behavior, for good or ill. Katie Couric’s televised colonoscopy in 2000 was followed by a subsequent increase…

Judging “Truth”

by Volume 13, Number 10 There are many health-related topics where people decide for themselves what is true, and subsequently behave accordingly. Among these are decisions about immunizations, use of prescription medications versus “natural” products, what constitutes a “healthy” diet,…

The IKEA Effect

by Volume 12, Number 12 The IKEA effect refers to the cognitive bias in which people place higher value on products that are self-assembled. IKEA is the name of a company founded in Sweden that emphasizes affordable home furnishing products,…

Healthy Impulsivity

by Volume 10, Number 3 Self-control appears to work like a muscle. It is a resource that can be utilized, until it is used up. Just as muscles can become fatigued, self-control can be depleted. After rest, muscle strength is again available. Self-control…