Category: Volume 14

Single-Digit Prevention

by Volume 14, Number 9 Although 75% of healthcare expenditures in the United States are related to chronic disease management, only 3% is spent on the prevention of these chronic illnesses. Perhaps it shouldn’t be surprising that only 8% of…

The Day After

by Volume 14, Number 8 How you feel today about what happened yesterday can affect your health ten years from now. This is the conclusion of a study recently published in Psychological Science by investigators from the University of California,…

Social Life

by Volume 14, Number 7 How rich is your social life? Do you have as many friends as most other people do? Do you tend to participate in as many social activities as others do? Homo sapiens is a social…

Upselling and Upsizing

by Volume 14, Number 6 If you are in the food or beverage industry, the business model is clear. Convincing customers to buy more than they intended results in greater profit for little increase in cost. Therefore, servers are routinely…

Celebrity Health Advice

by Volume 14, Number 5 Whether we like it or not, endorsement of a health-related product or process by a celebrity affects consumer behavior, for good or ill. Katie Couric’s televised colonoscopy in 2000 was followed by a subsequent increase…