Category: Volume 14

Upselling and Upsizing

by Volume 14, Number 6 If you are in the food or beverage industry, the business model is clear. Convincing customers to buy more than they intended results in greater profit for little increase in cost. Therefore, servers are routinely…

Celebrity Health Advice

by Volume 14, Number 5 Whether we like it or not, endorsement of a health-related product or process by a celebrity affects consumer behavior, for good or ill. Katie Couric’s televised colonoscopy in 2000 was followed by a subsequent increase…

Guns

by Volume 14, Number 4 Perhaps there is no more politically contentious topic in the realm of behavior and health in the United States than gun ownership and firearm-related violence. The most recent advocacy for changes in gun control legislation…

Fatty Comfort

by Volume 14, Number 3 Of the three macronutrients (i.e., carbohydrates, protein, and fat), fat has the most concentrated source of calories. Fat contains approximately 9 calories per gram while the other macronutrients contain 4 calories per gram. Fat is…

Too Hot to Help

by Volume 14, Number 2 “Conservation of Resources” (COR) is a model of stress developed by Stevan Hobfoll, PhD, currently of Rush Medical College in Chicago. The essence of the model is that persons seek to acquire and maintain resources…