Category Archives: Design

A Confession: Some Triggers and Blindspots

From the very beginning and throughout my career as an experimental psychologist, I have been trained to be an objective observer. I suspect that relative to other scientific disciplines, the emphasis on objectivity during my training has been greater than … Continue reading

Cognitive Science, Design, Human Experience, UX Design

Beyond Affordances

New article published in Design Issues: Beyond Affordances: Closing the Generalization Gab between Design and Cognitive Science

Cognitive Science, Design, Human Experience, UX Design

What Mattters? New Edition is now available through Core Scholar

A new edition of our What Matters? book is now available online. In the new version an acknowledgment section, endorsements, indexes, and a back cover have been added. Also, a number of typos have been corrected. The paperback edition is … Continue reading

Cognitive Science, Design, Human Experience, UX Design

5 – Psychology as a science of what matters

A Triadic Semiotics Inspired by the computer metaphor and the developing field of linguistics (e.g., Chomsky), the main stream of cognitive science was framed as a science where mind was considered to be a computational, symbol-processing device that was evaluated … Continue reading

Cognitive Science, Design, Human Experience, UX Design

2 – Why Perspicacity?

Perspicacity: Keenness of mental perception and understanding; discernment; penetration. Knowing versus Seeing In studying human performance, I have been most curious about expertise or skill; and my original intuitions came from my own experiences in sports. My initial motivation was … Continue reading

Cognitive Science, Design, Human Experience, UX Design

1 – Perspicacity

Perspicacity: Keenness of mental perception and understanding; discernment; penetration. About Me: John Flach Hello! My name is John Flach and I am currently a Professor of Psychology at Wright State University in Dayton, OH. For more than 30 years I … Continue reading

Cognitive Science, Design, Human Experience, UX Design