Monthly Archives: October 2016

What Matters Now Available in Paperback

Cover Art for the Paperback Edition of What Matters. Paperback edition available through Lulu – $35.00. http://www.lulu.com/shop/john-m-flach-and-fred-a-voorhorst/what-matters/paperback/product-22924845.html

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7 – Abduction – Muddling Through

Abduction Peirce introduce Abduction (or Hypothesis) as an alternative to classical forms of rationality (induction, deduction). I contend that this alternative is more typical of everyday reasoning or common sense. And further, that it is a form of rationality that … Continue reading

Cognitive Science, Human Experience

19th International Symposium on Aviation Psychology

19th International Symposium on Aviation Psychology Proposal Submission is Open! – New submission deadline is Nov 4, 2016 The 19th ISAP will be held in Dayton, Ohio, U.S.A., May 8-11, 2017. Proposals are sought for posters, papers, symposia, and panels. … Continue reading

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Psychology – A cargo cult science?

In his 1985 book Surely You’re Joking Mr. Feynman, Richard Feynman describes what he calls ‘Cargo Cult’ Science: In the South Seas there is a cargo cult of people. During the war they saw airplanes land with lots of good … Continue reading

Cognitive Science, Human Experience

What Mattters? New Edition is now available through Core Scholar

A new edition of our What Matters? book is now available online. In the new version an acknowledgment section, endorsements, indexes, and a back cover have been added. Also, a number of typos have been corrected. The paperback edition is … Continue reading

Cognitive Science, Design, Human Experience, UX Design

6 – Circles Matter!

(A) The cognitive system as an open-loop dynamic. (B) The cognitive system as a closed-loop dynamic. Open- versus Closed-loop Systems Another very important distinction between how the dyadic and triadic frames for psychology have developed is that the dyadic frame … Continue reading

Cognitive Science, Human Experience

5 – Psychology as a science of what matters

A Triadic Semiotics Inspired by the computer metaphor and the developing field of linguistics (e.g., Chomsky), the main stream of cognitive science was framed as a science where mind was considered to be a computational, symbol-processing device that was evaluated … Continue reading

Cognitive Science, Design, Human Experience, UX Design

4 – Psychology as a science of mind????

Why Wundt? The development of psychology as a science has tended to buy into and to reinforce the dichotomy of mind and matter. In most histories of psychology, Wilhelm Wundt’s lab is identified as the first experimental psychology lab – … Continue reading

Cognitive Science, Human Experience